AVM Enhances 7NIGHTS Social Media Strategy and Boosts App Downloads

Project Overview

AVM partnered with 7NIGHTS to elevate their social media presence and drive mobile app downloads. Our approach combined social media marketing strategies with data-driven execution, aimed at increasing brand visibility, user engagement, and app installations.

Social Media Strategy & Content Creation

Our primary focus was to enhance 7NIGHTS’ online presence on platforms like Instagram and Facebook. We developed a robust content strategy that included:

• Content Calendar: We created a consistent publishing schedule to maintain regular engagement with the audience.
• Visual Content: Using high-quality visuals and videos, we highlighted the unique features of the 7NIGHTS app.
• Hashtag Strategy: We optimized hashtags to increase reach and attract the target audience.

Work Done

Targeted Campaigns & Ad Management

To maximize app downloads, we executed highly targeted paid social campaigns across Facebook and Instagram. We used:

• Custom Audiences: Leveraging Facebook’s audience segmentation tools, we targeted users based on interests, demographics, and behaviors.
• Lookalike Audiences: To expand reach, we used lookalike audiences to find users similar to existing customers.
• A/B Testing: We tested different ad creatives, messaging, and call-to-action buttons to optimize conversion rates.

User Engagement & Community Building

We engaged with users through proactive community management. Our strategy included:

• Customer Service: We promptly responded to comments, messages, and reviews, ensuring users felt valued.
• Engagement Tactics: Through interactive posts like polls and questions, we encouraged user interaction and increased post engagement.
• Influencer Partnerships: We collaborated with influencers to boost credibility and promote the app to a larger audience.

Campaign Performance & Optimization

We consistently monitored the performance of our campaigns, utilizing analytics tools to track key metrics such as:

• Click-Through Rate (CTR): We focused on optimizing ads for higher CTR to ensure more app downloads.
• Cost Per Install (CPI): We carefully managed the CPI to ensure cost-effective app acquisition.
• Engagement Rate: We optimized for higher engagement through organic posts and paid ads to maintain user interest.

Results & Conclusion

Our strategic social media efforts resulted in:

• Increased App Downloads: We successfully drove app installations by targeting the right audience with tailored campaigns.
• Higher Brand Visibility: With consistent content and ads, 7NIGHTS gained significant brand exposure.
• Improved User Engagement: Our engagement tactics helped foster a loyal user community.

Through a combination of targeted ads, content creation, and community management, we helped 7NIGHTS achieve their marketing goals and successfully boost their mobile app performance.