Brand & Design
Branding
We build brand identities from strategy to the full visual language, so your brand looks and sounds coherent everywhere it appears.
AVMDEVS builds brand identities for GCC companies: positioning, naming and tone of voice through to a logo system and guidelines built to survive Arabic and English, print and product, not just a deck.
A brand identity project that ends at a PDF of guidelines has not actually shipped anything. We build brand systems the way we build software: designed to be used, tested against real applications, from a business card to a shop front, before the project is called finished. If a system falls apart the first time someone applies it to something the guidelines did not anticipate, it was not ready.
Bilingual identity work is not a translation of an English brand into Arabic after the fact. Type, tone and layout get designed for both scripts from the start, because a brand that only works in one language is not actually ready for this region.
Why it is worth doing
What this changes for your business
Outcome 01
A brand your market remembers
Trusted before you say a word, because the positioning and the visuals agree with each other from the first impression.
Outcome 02
Identity built for use
Survives Arabic and English, print and product, without falling apart the first time it meets a use case the guidelines did not plan for.
Outcome 03
Consistency that compounds
Every touchpoint recognizably yours, which is exactly what makes every future marketing dirham cheaper to spend.
Scope
What you get
Fixed, written into the proposal, and the same list you will see on the invoice. Anything outside it gets quoted before it gets built.
- 01
Brand strategy
Positioning, voice, and the story you tell.
- 02
Identity and logo
A mark and system that hold up at any size.
- 03
Visual language
Color, type, and rules for every surface.
- 04
Guidelines
A system your whole team can apply consistently.
Method
How we work
The real process behind branding, step by step, in the team's own words.
Step 01
Discovery and positioning
Who you are, who you serve, who you are against, and the one thing your market should remember. Written down and agreed before any design work starts.
Step 02
Verbal identity
Naming where needed, a tagline, a tone of voice, and the words the brand does and does not use, in English and Arabic both.
Step 03
Identity design
Logo system, color, type and the visual language, designed to survive both scripts, print and product, favicon to shopfront.
Step 04
Guidelines and kit
A working brand book plus ready-to-use assets: templates, social kits, stationery, the actual files your team and vendors need day to day, not just a reference PDF.
Step 05
Rollout support
We help apply it across your site, signage, packaging and decks. A brand is what actually ships, not what sits unopened in the guidelines document.
Proof
Related work
Real projects from the AVMDEVS archive in this discipline. Open any of them for the brief, the build and the screens.
Answers
Branding questions
The things clients ask before they sign. If yours is not here, ask us directly.
How much does branding cost in Dubai?
It depends on scope: a refresh of an existing identity, a full identity project from positioning through to a complete guideline system, or an identity plus rollout across your site and materials. We scope against what actually needs building, and you get a proposal within one business day.
What is included in a brand identity project?
Positioning and verbal identity, a logo system, color and type, a working guideline document, and a set of ready-to-use assets: templates, social kits and stationery. What exactly gets built depends on whether you need a full identity or a focused refresh.
How long does a branding project take?
A focused refresh typically takes 3 to 5 weeks. A full identity project, positioning through to a complete guideline system, usually runs 6 to 10 weeks, depending on how much verbal identity and naming work is involved.
Can you design a brand that works in Arabic and English?
Yes, and it is standard practice on our identity work, not a special request. Type, tone and layout get designed for both scripts from the discovery stage, so the Arabic version is not an afterthought translation of the English one.
We already have a logo: can you build on it instead of replacing it?
Often, yes. A refresh path extends and strengthens what is already recognized rather than starting over, when the existing mark has real equity worth keeping. We will tell you honestly if the logo is the problem or if the system around it is.
Do you also apply the brand to our website and materials?
Yes. Rollout support covers your site, signage, packaging and decks, and because it is the same team that builds websites and design materials, the identity gets applied consistently rather than interpreted differently by a second vendor.
Delivered in the Gulf
Identity systems we build for KSA and UAE clients are designed for both scripts from the start, Arabic type choices, RTL layout and tone of voice included, because a brand only ready for English is not ready for this region.
Where
Delivered from four desks
United States
Sherman Oaks
Lebanon
Beirut
UAE
Dubai
KSA
Jeddah
AVMDEVS is a US-registered LLC and has been shipping since 2011, more than 400 projects to date. Whichever desk you start from, you work with one team and one point of accountability.
Next
Works well with
Most engagements combine two or three of these. They are built by the same team, so nothing has to be integrated after the fact.
- Graphic Design & MultimediaWe produce creative and motion across every channel, from social and campaigns to video and multimedia, all on a consistent brand system..
- Website DevelopmentWe design and build custom websites and web apps that load fast, rank well, and convert.
- Social Media MarketingWe run always-on social that builds audience and demand, from content and community to paid campaigns, measured against real business outcomes..
Ready when you are.
Tell us where you are with branding. You will talk to the people who will actually do the work, not a sales layer, and you will get a straight answer on scope and timeline.