Payverly — The Invoicing App AVMDEVS Built From the Ground Up

Payverly is an all-in-one invoicing and client management app built for the people who run their own show — freelancers, independent service providers, and small business owners who need to send professional invoices, track payments, and manage clients without stitching together five different tools to do it.

Payverly is not a client project. It is an AVMDEVS original — conceived, designed, built, and shipped by our own team. From the initial product concept through UX research, app development, web platform, and launch, every decision was made in-house. That makes it the most direct proof of what AVMDEVS can build.

If you are evaluating an agency to build your next product, Payverly answers the most important question you should ask: can they actually ship? We can.

Why AVMDEVS built Payverly

Freelancers and small service businesses lose real money to invoicing friction — chasing payments, losing track of clients, sending unprofessional PDFs, or paying for bloated software that does far more than they need at a price that does not fit.

The tools that exist are either too simple (missing critical features), too complex (enterprise software priced for enterprises), or too expensive for solo operators and small teams. Payverly was built to occupy the gap — a clean, focused, genuinely useful tool at a price point that makes sense for the people who need it most.

Building Payverly also sharpens our skills. Every hour our development team spent building it — solving real product problems, making real architecture decisions, shipping real features — makes us better at building products for the clients who come to us with their own ideas.

Target users

Who Payverly Is Built For

Freelancers

Designers, developers, writers, consultants — anyone billing clients for their time or deliverables who needs professional invoices without the overhead

Small Business Owners

SME owners across UAE, Lebanon, and the GCC who need client management and payment tracking without enterprise-level complexity or pricing

Service Providers

Agencies, contractors, coaches, and professional services firms that invoice regularly and need a clear view of who has paid, who hasn’t, and who’s overdue

The product challenge

What Made Building Payverly Different From Client Work

No external brief — just the problem

With client projects, requirements come with the brief. Building Payverly meant our team had to define the problem, validate the market, prioritise features, and make every product decision from first principles.

Designing for a broad audience

A freelancer in Dubai using Payverly has different needs from a contractor in Lebanon or an agency in Abu Dhabi. The UX had to be simple enough for a non-technical solo operator but capable enough for a small team managing dozens of clients.

Shipping a real product, not a prototype

Client websites are delivered once. A SaaS product is never finished — it needs infrastructure built for scale, data security, payment processing, and a roadmap of features that users will actually need in version 2.

What AVMDEVS built

The Full Build — App, Website, and Everything In Between

AVMDEVS designed and developed Payverly end-to-end: the product strategy, the UI/UX design, the mobile app, the web platform, the marketing website, and the brand identity — all from within one team.

Mobile App

iOS & Android — full-featured invoicing app

• Create and send professional invoices in under a minute
• Client management — full contact database with history
• Payment tracking — paid, unpaid, and overdue at a glance
• Automated payment reminders sent to clients
• Invoice templates — branded, customisable, professional
• Expense tracking and categorisation
• Revenue dashboard — cash flow, outstanding balance, collected total
• Multi-currency support for international billing
• PDF invoice generation and email delivery
• Offline capability — work without an internet connection

Website — payverly.app

Marketing site built for conversion and SEO

• Full product marketing website at payverly.app
• Feature showcase with clear value propositions per user type
• App download landing page — App Store and Google Play
• SEO-optimised pages targeting freelancer and invoicing keywords
• Pricing page with transparent tier breakdown
• Blog infrastructure for long-term organic traffic
• Mobile-first responsive design across all breakpoints
• Fast load performance — Core Web Vitals optimised
• Conversion-focused layout with app download as primary CTA
• Schema markup — SoftwareApplication, FAQPage, WebSite

UI/UX Design

End-to-end product design from research to final UI

• User research — freelancer and SME pain point mapping
• Information architecture and user flow design
• Wireframes for all primary user journeys
• Full Figma UI design system — components, tokens, states
• Onboarding flow designed to reach first invoice in under 3 minutes
• Dark and light mode support
• App icon, splash screen, and store assets
• Brand identity — logo, colour system, typography, voice

Backend & Infrastructure

SaaS architecture built to scale

• Cloud-based backend with scalable API architecture
• User authentication — secure login, 2FA, session management
• Payment gateway integration for in-app subscriptions
• Automated email delivery system for invoices and reminders
• PDF generation engine for professional invoice exports
• Data encryption and GDPR-aware data handling
• Real-time sync across devices
• Analytics and event tracking for product iteration