DOGMA

DOGMA is a Dubai cinematic production house built on one philosophy: structure over noise. They cut commercials and brand films for names like CHANEL, Nike, Coca-Cola and Dubai Tourism, but they had no website, and a studio that sells cinematic craft cannot launch on a template.

We built it from scratch in Next.js: server-rendered pages, optimised image delivery and an app-like feel, with the full information architecture, brand copy, visuals and technical SEO handled end to end.

The hard part of a production-house site is that the website itself is a piece of the reel. If a studio's own site does not move and feel cinematic, it undercuts the work it is trying to sell, so the bar was the same one DOGMA holds its films to.

We handled every layer in-house, from the architecture and the writing to the motion and the search foundations, so the finished site performs as well as it looks and can be found by the brands looking for exactly this kind of studio.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.