Moon Key

Design and development of the Moon Key website, from layout system to launch.

A clean, content-led build for the Dubai brand, structured to be easy to maintain and ready for search from day one.

This is the website for Moon Key, distinct from the digital-presence marketing we also ran for the brand. The site needed to present the brand clearly and hold up as the destination every campaign points to, so structure and maintainability mattered as much as the visual finish.

We designed a layout system rather than a set of one-off pages, built it content-led so the important information leads, and set the technical foundations for search before launch. The result is a site the team can extend without it drifting off-brand, and one that was ready to be found from the day it went live.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.