7NIGHTS Social Media Marketing and App Promotion Campaigns

Social media marketing and app promotion campaigns for 7NIGHTS, the Dubai dining deals platform.

App growth work across channels: creative, campaign management and the optimization loop that keeps install costs honest.

This is the growth engagement for 7NIGHTS, run alongside the app development work we did on the same product. A deals app only pays off if people install it and keep opening it, so the campaigns had to drive quality installs in a busy Dubai market, not just cheap ones that never return.

We produced the creative, managed the campaigns across channels and ran the constant optimization loop that keeps acquisition efficient as audiences fatigue. Working next to the team building the app meant promotion and product moved together, with what we learned in campaigns feeding back into the experience users landed on.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.