Bella Donna Sales Campaign

A sales-focused campaign engagement for Bella Donna, pairing strategy with creative and paid amplification.

The brief was commercial, not cosmetic: grow sales for the beauty brand and prove it in the reporting.

This is the growth campaign for Bella Donna, run against the e-commerce store we also built for the brand. Beauty is a high-competition, high-emotion category, so the campaign had to earn attention with strong creative and then convert it, not settle for looking good in a feed.

We set the strategy, produced the creative and ran the paid amplification pointed straight at the storefront, then read success in sales rather than reach. Owning both the store and the campaign meant we could optimise the whole path, from the ad someone taps to the checkout they complete.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.