Trendetna
A tours and travel marketplace built from nothing, where the availability, the price and the operator are all the real ones.
- Year
- 2026
- Scope
- Commerce
- Case
- 02 / 32
- Disciplines
- Web Development ·E-Commerce Website Development
01 / The project
Trendetna is a marketplace for tours, experiences and airport transfers, booked straight with the independent operators who actually run them. It is our own platform rather than client work, so the product thinking, the interface, the operator integrations and the backend are all ours.
Most travel marketplaces sell a copy of an operator's inventory. The listing is a snapshot taken at some point in the past, so the price drifts, the availability is a guess, and by the time a booking fails somebody has already paid. Trendetna reads the price and the remaining places from the operator's own booking system at the moment you look at the page. What is on screen is what is genuinely bookable.
The commercial side is built to the same rule. Every listing names the company running it rather than hiding it behind the marketplace. The checkout itemises the operator's price, any booking fee and the exchange rate used, with nothing appearing after you have committed. Card details go straight to Stripe, cancellation follows the operator's own terms, and a released booking refunds without anyone having to chase it.
Etna, the built-in concierge, is deliberately fenced in. It can only recommend things that exist in the catalogue, which means it cannot invent a venue, a price or a rating. That constraint is the whole point: an assistant that confidently makes up a restaurant is worse than no assistant, and it is the failure mode most travel chatbots ship with.
None of this is a theme dropped onto a marketplace template. Trendetna is a custom platform: a Next.js front end over a Go backend, holding a live conversation with a different third-party system for almost everything a traveller touches. Operator inventory arrives from booking platforms that each define a time slot differently. Payments run through Stripe. Currency, mapping, mail, the trending feed and the concierge each sit behind their own API.
The engineering is not any single one of those integrations. It is getting a dozen systems that were never designed to agree to produce one honest answer about whether a boat leaves at nine tomorrow, fast enough that nobody notices the work. Go handles the fan-out to the operators and the reconciling; Next renders the result as a page that feels like it knew all along. Alongside it runs a trending feed where travellers answer the questions a listing page cannot. Live at trendetna.com.
Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.
02 / The frames
What shipped
5 frames · tap to view
03 / Same scope
More commerce work
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