AVMDEVS

UI/UX Redesign for Pledge Media Consultancy Dubai

A UI and UX redesign for a Dubai performance marketing agency.

Year
2024
Scope
Web
Case
03 / 30
Disciplines
Web design ·Web Development

01 / The project

A UI and UX redesign for Pledge, a Dubai performance marketing agency that needed its own storefront to match the work it does for clients.

We rebuilt the experience around clarity and proof: sharper structure, faster pages and a design language that positions the agency the way it deserves.

An agency that sells performance is held to its own website first. Pledge's old site did not carry the credibility of the campaigns they run, so the redesign had to read as confident and current the moment a prospective client landed.

We reworked the information hierarchy so the offer and the proof come first, tightened the visual system for a more premium feel, and rebuilt the front-end for speed. The outcome is a site that behaves like a pitch: quick, legible and clearly the product of people who do this for a living.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.

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