WHOS’IN app social media/ Visual Direction

Visual direction and social presence for the WHOS’IN app: one identity system carried across branding, graphic design, social content and the web.

Launching an app is a multi-channel exercise, and this engagement kept every touchpoint speaking the same visual language from day one.

This is the presentation half of the WHOS’IN launch, separate from the app build itself. A new social app has to look established before anyone has used it, so the visual direction had to feel confident and recognisable across a feed, a store listing and a landing page at once.

We set the identity, produced the social and graphic content around it, and extended the same system to the web presence, so wherever someone first met WHOS’IN, it looked like the same product. Consistency across channels did the quiet work of making a brand-new app feel trustworthy.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.