Bella Donna

The Bella Donna e-commerce store: design, build and launch for the beauty brand.

Beauty retail online is about trust and ease, and the storefront delivers both, from product page to checkout.

This is the online store for Bella Donna, the foundation under the sales campaign we also ran for the brand. Beauty buyers decide fast and abandon faster, so the storefront had to build confidence on the product page and then make paying almost frictionless.

We designed, built and launched the store around that path: clean product presentation that answers the buyer's questions, and a checkout tuned to keep them moving. Because the same team later ran the growth campaigns, the store was already built to convert the traffic those campaigns would send.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.