AVMDEVS

WHOS’IN APP

From concept to launch. Product design and mobile development.

Year
2024
Scope
Mobile
Case
05 / 30
Disciplines
Mobile App Development

01 / The project

The WHOS’IN app itself, taken from concept to launch: product design and mobile development as one continuous engagement.

From early flows to store release, the same team owned the product, which is exactly how we like to ship apps.

This is the engineering half of WHOS’IN, distinct from the visual and social direction we ran alongside it. A social app lives or dies on the core loop feeling effortless, so the product work centred on getting the flows, the onboarding and the day-to-day interactions right before anything else.

We designed the product, built it for mobile and carried it through to store release, with one team accountable end to end. Owning both the design and the build meant fewer handoffs, a tighter result and a release we could stand behind.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.

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