AVMDEVS

Faten Itani Interiors Social Media & Paid Ads

Always-on social and paid advertising for the interior design practice.

Year
2023
Scope
Marketing
Case
21 / 30
Disciplines
Digital Marketing ·Social Media

01 / The project

Social media marketing and paid ads for Faten Itani Interiors, run as an ongoing engagement.

Interior design sells visually, so the work paired a strong content aesthetic with paid campaigns that reached the right households.

Interior design is a portfolio business where the work is the marketing. The challenge was to present the practice's projects with the taste they demand while still running the paid engine that turns admiration into actual enquiries from people ready to commission a space.

We ran it as an always-on engagement: a considered social aesthetic that does the completed work justice, backed by paid campaigns targeted at the right households and budgets. Keeping the organic craft and the paid targeting in the same hands meant the ads never cheapened the brand while they went looking for clients.

Delivered by AVMDEVS, one team across four territories: Sherman Oaks in the US, Beirut in Lebanon, Dubai in the UAE and Jeddah in Saudi Arabia.

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